Today it is no longer good enough for organizations to simply be “innovative” occasionally. Successful companies will need to innovate quickly, constantly, effectively, and comprehensively; developing new products, processes and strategies. The ever-increasing level of competition simply demands it.
Creativity is essential for success in all companies
Product Lifecycle Management (PLM), a system driven by innovation, endorses Tucker’s assertion that creativity and innovation are vital to long term success and must be cultivated. “By recognizing and honoring the important role of creativity, and by encouraging people to further develop it, it’s possible to spur innovation at all levels of an organization,” says Robert B. Tucker.