7 books on innovation
Innovation is Everybody's Business
Innovation Is Everybody’s Business
How to Make Yourself Indispensable in Today’s Hypercompetitive World

Whatever your position or industry, your ability to innovate – to problem solve, experiment, create ideas, drive growth, collaborate and add value – gives you a personal competitive advantage that can never be outsourced.

Driving Growth Through Innovation
driving growth through innovation
How Leading Firms Are Transforming Their Futures

For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit.

Leading Ahead of the Curve
managing the future
10 Driving Forces of Change

In a rapidly changing marketplace, a company must anticipate and act on emerging trends to beat today’s stiff competition. In Managing the Future, Robert B. Tucker guides you through an exploration of 10 Driving Forces of Change, deep-seated directions that every company and leader must respond to, in order to survive and grow.

how to profit from today’s rapid changes
Audio Book

Leading futurist and innovation expert Robert B. Tucker has made a study of what it will take to put change to work for you. In this audio cassette you’ll learn: how to spot changes and trends before your competitors, develop strategies to profit from them, and a proven method for distinguishing between passing fads and changes that will reshape the world.

Customer Service for the Millennium
customer service for the new millennium
Winning and Keeping Value-Driven Buyers

This book gives you the strategies needed to win and keep today’s value driven buyers in a world where low price, excellent service and superior quality are no longer enough. Give your customers the value they expect and they’ll come back again and again.

Winning the Innovation Game
winning the innovation game

Co-authored with Denis Waitley, this pioneering book brought Tucker to the forefront as the leader in strategic innovation. In it, Tucker interviews the world’s leading innovators, revealing the qualities they posses to stay at the cutting edge.

Win the Value Revolution
win the value revolution

Today, the operative word in business is value. And Win the Value Revolution explores three key components of value: quality, service and price. It is a step-by-step guide for rethinking, repositioning and reengineering any company for success in this volatile market.

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