Amazon Vs. Apple: Who really is the world’s leading innovator?

The business media is constantly coming out with new rankings of “the world’s most innovative companies.” Forbes does it. Fast Company does it. BCG does it as well as Thompson Reuters. But what do innovation rankings really measure and do they help business leaders understand the new rules of innovation?

Click above to watch Tucker at last month’s Economist Idea’s Conference in Berkeley, where he takes a skeptical look at the methodologies behind these rankings, and introduces his own benchmarks for innovation excellence.

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