Navigating the Future:
Capitalizing on the Driving Forces of Change

ARE YOU MANAGING THE FUTURE? OR IS THE FUTURE MANAGING YOU?

Economic trends are important, which is why conference planners often hire economists to interpret current economic conditions, and forecast what’s ahead. But these days, business leaders are being challenged by more than changing economic conditions. A multitude of powerful macro-trends — which Tucker calls the Driving Forces of Change — have the potential to create new winners and losers in their wake, and to spell either boom or doom depending on how rapidly you and your business respond to them. These Forces range from artificial intelligence and other rapidly evolving technologies, to workforce issues such as labor shortages and talent wars, all the way to the demographic “Age Waves” that will impact your workforce and alter what your customers will want tomorrow.

This kickoff session (or longer program) serves as a powerful road map for leaders who want to thrive amidst the uncertainty and unpredictability of exponential change and sudden disruption. The powerful strategies revealed here show you how to spot emerging trends early — in time to shape an effective and bold response. While economists confine themselves to economic trends, Tucker explores the consumer, political, technological, economic, regulatory, demographic, lifestyle and social trends that are most relevant to your industry. And he shows how to capitalize on the trends and use them as stepping stones to growth, profit and competitive advantage. Tucker will leave you and your colleagues inspired and refreshed, with actionable “take-home” strategies and ideas to seize tomorrow’s opportunities today.

Robert Tucker was, I’ll say, perfect! He really lit up the crowd, and judging by all the chatter at the conference following, he sparked a lot of thoughts on building innovation culture.

Ray Buschmann

Manager Marketing Solutions
Chevron

In these fast moving times, it’s difficult to keep a person’s attention, let alone a salesperson’s. Robert not only captivated our Ad Sales Group with his marketing insights and anecdotes; he spurred further thought that will lead to hard and fast sales.

Lisabeth Hayes

Senior Vice President / Ad Sales
Home & Garden Television

Robert Tucker's presentation has impressed our senior and regional managers and they would love to have him back here again to speak to other groups.

Daisy Chan

Citibank Hong Kong

Attendees were left with thought provoking and actionable ideas and everyone seemed to really value his sessions.

Ken Wilson

NAMM, International Music Products Association

Tremendous presentation! It was prefect for our customer meeting and I was so pleased with the word of mouth feedback we have received.

John Poliot

Monster.com

Right on target. Our people will remember your message long after our event is over.

Scott Dougall

General Manager
IBM Global Services

The team enjoyed your interactive presentation style and the audience was engaged throughout. The presentation was 100% to our expectations and I believe the inspiration your provided the team will pay dividends for our organization in the future.

Franklin Small

Johnson & Johnson

Get Ready to Lead Change Instead of Being Blindsided by it

• Know how to map out and implement a superior approach to inventing the future – one that will enable you and your firm to exploit new markets, win new customers, and grow revenue from new sources.
• Be energized and inspired by real world examples of companies that spurred growth in fast-changing markets
• Know how to motivate your people to embrace change with proven, powerful methods that spark “out of the box” thinking
• Be able to create a company-wide system to ensure that good ideas don’t get lost – or show up in the hands of competitors!