Whatever your position or industry, your ability to innovate – to problem solve, experiment, create ideas, drive growth, collaborate and add value – gives you a personal competitive advantage that can never be outsourced.
“Filled with powerful examples of ordinary busines people using their creativity to grow their companies, Tucker’s book is a practical and effective guide to help you open your mind for innovation.”
Roger Von Oech, author of A Whack on the Side of the Head and the Creative Whack Pack
For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit.
“An excellent synthesis of innovation best practices. It’s also an accessible primer for jump-starting innovation initiatives at workplaces where there are more ideas than actions.”
Michael Schrage, MIT Media Lab’s eMarkets Initiative and author of Serious Play
In a rapidly changing marketplace, a company must anticipate and act on emerging trends to beat today’s stiff competition. In Managing the Future, Robert B. Tucker guides you through an exploration of 10 Driving Forces of Change, deep-seated directions that every company and leader must respond to, in order to survive and grow.
“Anyone involved in business would be wise to study Managing the Future, and incorporate the Driving Forces of Change into [their] business.”
Paul Orfalea, Founder Kinkos Corp.
Leading futurist and innovation expert Robert B. Tucker has made a study of what it will take to put change to work for you. In this audio cassette you’ll learn: how to spot changes and trends before your competitors, develop strategies to profit from them, and a proven method for distinguishing between passing fads and changes that will reshape the world.
This book gives you the strategies needed to win and keep today’s value driven buyers in a world where low price, excellent service and superior quality are no longer enough. Give your customers the value they expect and they’ll come back again and again.
“No company competing for tomorrow’s consumer will succeed without putting focus on the message of this book.”
W. Pendleton Tudor Chairman of the Board, ADWEEK
Co-authored with Denis Waitley, this pioneering book brought Tucker to the forefront as the leader in strategic innovation. In it, Tucker interviews the world’s leading innovators, revealing the qualities they posses to stay at the cutting edge.
“It’s a delight to see this effort to turn all of us into innovators.”
Tom Peters, author of In Search of Excellence
Today, the operative word in business is value. And Win the Value Revolution explores three key components of value: quality, service and price. It is a step-by-step guide for rethinking, repositioning and reengineering any company for success in this volatile market.
“It’s a delight to see this effort to turn all of us into innovators.”
Tom Peters, author of In Search of Excellence
