11. Beware the backlash. If a trend or development cannot continue indefinitely in a particular direction, it will reverse course at some point. Sometimes jarringly. The term for this phenomenon is “backlash,” meaning a strong and adverse reaction by a large number of people, to a social or political or technological development. Look for the backlash effect to occur frequently over the next decade, and not just in the arena of politics.
12. Identify cycles in history, in nature, in lives lived. To contemplate cycles — whether economic cycles, business cycles, geological cycles, or monthly cycles (to name only a few) is to literally think ahead of the curve in terms of where this cycle should head next. As talk of an impending economic downturn takes hold in the business world, executives can take thoughtful and proactive steps to help their companies better weather the storm.
13. Disrupt yourself. Disrupting yourself means asking tough questions. If you were attacking you, how would you go about it? To disrupt yourself, break down the essence of your personal value proposition. What’s unique about that value? And most importantly, how are you using your insights into the trends, to add value and differentiate “You, Incorporated.”
The biggest challenge over the next ten years will not be “the future,” but how you navigate your future, and the steps you take to remain relevant.