Ruth Ann Hattori is a senior consultant in the TIR network whose expertise is in product and strategy innovation. After building apparel maker Rocky Mountain Clothing Company into a $50 million business, Hattori co-founded Innovation Network, a global association of innovation practitioners. Ruth Ann has worked with dozens of organizations worldwide including Bristol-Myers Squibb, Otto Bock Healthcare, and Intrawest to produce breakthrough products and strategies. Hattori is co-author of the recent book, Innovation Training.

Gerald Berstell is a senior consultant and researcher in the TIR Network. Berstell is the originator of Customer Case Research, a groundbreaking method for listening to customers and prospective customers for breakthrough innovations. An alternative to surveys or focus groups, CCR uncovers previously unknown, unarticulated and unmet customer needs and purchase drivers by helping organizations find what they didn’t even know they should look for. A former McKinsey consultant, Berstell holds an MBA from Harvard Business School and B.S. and Master’s degrees in Architecture from M.I.T. His 25 years consulting experience include projects for Abbott Laboratories, Blue Cross, BP Amoco, IBM, McGraw-Hill, Michelin, NBC, and Pfizer.

Dana Wolcott is a senior consultant in the TIR network, with over 30 years experience working at the intersections of new technology, ideas, trends and unmet customer needs. Dana has done consulting work with BASF, DoseCue, LLC, and SC Johnson through Innovation Focus, and holds 19 US Patents.