MANILA, Philippines — New technologies and tools are produced every now and then but innovation is something being seen that can top it all, including research and development.

This was stressed Thursday by corporate innovation consultant and speaker Robert Tucker who did the keynote address at Globe Telecom’s third Enterprise Innovation Forum (EIF).

“In today’s hypercompetitive world, innovation will be much more than new technology as well as research and development, but should rather become ‘everybody’s business,” Tucker said.

Tucker, who is also president and founder of The Innovation Resource, added: “Innovators are made, not born, and I’m convinced that we can all learn to innovate better, and the EIF is one such venue to unleash innovation from each and every one here.”

With the theme “Revolutionizing Businesses Today,” and touted as the “most awaited and exclusive business event of the year,” Globe said the EIF drew top business executives where they learned ideas and strategies to maximize innovation within their organization to stay ahead of competition and become role models in their respective industries.

Globe Telecom President and Chief Executive Officer Ernest Cu noted the company is one which thrives through innovation as evident with its initiatives on transforming itself with massive investments on its network, information and technology infrastructure, customer support systems, and its people.

Meanwhile, in his special message, Globe Chairman Jaime Augusto Zobel de Ayala said that “Globe Business has consistently been in the forefront of innovation by introducing game-changing solutions to the market as it continues to re-shape itself to best position its clients, partners and affiliates to drive their future.”

Tucker explained innovation is bringing idea into life but it should be something well adapted by people.

“We live in a world wherein the skills we have today might no longer be relevant in the next five minutes and that’s why we really need to capitalize on innovation. Whatever profession or work we have, there is just a great need to innovate,” Tucker said.